If Brody was writing for a different audience, such as a group of scientists, the entire article would have to be rewritten. Many of the examples can be reused, but shown in a different light. Brody has to adjust her perceptions from an audience that is easily swayed by shock and emotion to one that is open to be receptive to the atrocities, but it also needs more information. It is not enough to see the failures, but also the struggle of those who achieved success. A scientist needs to see a situation from all sides. If Brody can become an "original writer" (Ong, 11) like Ong suggests, she can do more than project the imaginary scientific audience, she can "alter" it (Ong, 11) and then her audience will "fictionalize" itself (Ong, 12) in order to fit the role.
Besides finding other examples of unethical testings, Brody can concentrate on the sloppiness of the unsupervised testings that lead to the lack of results. One such example is the research on the prisoners in 1969. Brody claims that the prisoners are coerced into becoming voluntary patients and were examined under "highly questionable studies or drugs and donations of blood plasma" (Brody) and because of the substantial monetary gain, the prisoners failed to report if they had any signs of illness for fear of losing their income. Now, leaving behind the dubious morality of the experiments, one can logically use this example to show the negative aspects of the experiment by explaining that the results from the test because not every symptom and setback was recorded or analyzed. Therefore, the testing would be seen inconclusive and therefore useless and those prisoners lives were endangered or lost for nothing.
All in all, this article was carefully geared towards the general public and not the scientist, which is unwise on Brody's part. The average citizen can be horrified and disgusted with unethical experiments, but it is the scientist's duty to ensure that the studies they conduct are ethical and do not violate any human rights, whether they are uneducated, criminals, or disadvantaged in any other fashion. Also, it makes a much more interesting and convincing argument to hear more than one side of the debate. Brody closes the article by claiming that "there is to this day no universal agreement on what is and what is not an ethical experiment" (Brody), which I highly disagree, but perhaps ethical reforms besides the Nuremberg Code only occurred after 1972.
Bibliography
Brody, Jane E. "All in the Name of Science". New York Times, 30 July 1972. E2.
Ong, Walter J. "The Writer's Audience is Always a Fiction". PMLA, January 1975. Vol. 90, No. 1.
Good job! I believe you did a great job identifying Brody's audience. I agree that the audience is the general public but think that is actually good thing. Even though the article seemed a bit biased, I believe it is important to have articles like this. I believe this article served as a watchdog by informing the public about some of the unethical experiments that have occured. I'm sure there are articles that talk about all of the wonderful discoveries in science but I think it's important that the general public knows about unethical practices also. Even though this article was not directed towards scientist, I am sure scientist heard about this article and it serves as a check on the scientist now that the public is aware.
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